If you’re wondering how to make a professional video, then you’ve come to the right place. There is no doubt that over the past few years, video making has skyrocketed, and people have flocked to YouTube to get in on the lucrative career of content creation. So, how do you make your video stand out?
When it comes to making a professional-looking video, there are a few ways to go about it. There is something that all professional videos have in common, and that is quality in all areas when it comes to video production. Keep reading if you want to know how to nail making well-made videos.
1. Build Your Audience
Before you even start filming your first video, you need to spend time building up your audience. What’s the point of making a great video without anyone watching it? Before you start uploading YouTube videos, you need to know who your target audience is so you can begin posting teasers. Once people pay attention to your content, you can slowly release small segments of your upcoming video.
2. Plan Your Video Content
Planning content ahead of time will ease making videos a lot. Whether you plan to make travel, stock videos, or whatever your niche is, this is a crucial step. Before you begin filming, think about what aspect ratio you want your videos to be, whether you want your videos to fit phone screens or PCs. Once you have figured that out, you can begin planning your video content and coming up with ideas for each.
3. Write a Script
If you’re wondering how to make a professional video, you should think about making a script for each video. Writing a well-thought-out script before you start shooting will ensure the production quality is up to par. If you plan on filming multiple videos but don’t think you have the ability to write all the scripts, you can easily find writers on Upwork who will do it for a reasonable price.
4. Use a High-Quality Camera
You have the planning out of the way, so what’s next? A professional camera should be the next thing on your list. I know what you’re thinking: where am I going to find the money for this expensive equipment? No need to stress that some of the best equipment out there is actually quite affordable; most smartphones are just as good at shooting videos.
If you want to go all out and buy a DSLR camera, make sure you know what kind of video quality you will get. When looking for a professional camera, look at the specs, like the shutter speed and frame rate, to minimize shaky footage. When it comes to video recording, you could also look into buying a mirrorless camera, as they have recently become popular as well.
5. Promote Your Professional Videos
Once you have your finished video and final product, don’t forget to promote it! This is why step one was so important! You need to promote your video content to an audience who will want to watch it. Ensure you run your finished product by someone else to make sure it is an enjoyable watch.
You also benefit from video marketing tools to boost content. Most video professionals use Views4You to calculate money on YouTube. After promoting your video, it is possible to calculate your total revenue by utilizing the company’s YouTube money calculator tool. It’s also great for those on a limited budget; the tool is entirely free.
6. Consider Your Video Background
You need an excellent, clean background to minimize the editing process in post-production. Assuming that you’re filming indoors, of course. When it comes to filming a video outdoors, the rules can be a little different. If you want to add visual interest to your video, we suggest you look into the rule of thirds, as it is used by many professionals worldwide.
7. Think About Your On-Screen Presence
When thinking about how to make a professional video, screen presence is something that is often overlooked and not practiced enough. Your camera presence will draw an audience in, so it needs to be perfect. Make sure to watch your own video back and work on what you like and don’t like. Make sure to ask yourself, would I watch my own video?
8. Choose the Right Video Editing Software
A good video editing program is something you will definitely need to make editing simple, fast, and efficient. A good video editor can do it all; it can add music, sound effects, and a fun pop filter and seamlessly splice your main and b-roll footage. Most video creators use Adobe Premiere Pro or Final Cut Pro as they give great results and are easy to use.
9. Prioritize Audio Quality
The next thing that falls on our “how to make a professional video list” is audio and sound quality. Professional-looking videos have one thing in common, and that is clear audio. Most phones don’t have the right equipment installed, which can lead to too much background noise and poor audio. Even a professional camera might not have the best microphone, so if you want to make a great video, pick up a decent microphone as well.
10. Pick the Right Location
When it comes to the production process, lighting is critical. Good lighting can make or break the look of a video. Natural light is always the best, so sunny days are the best when it comes to shooting a video outside. Filming indoors is quite different as you might need more light when filming. Your overhead light can be considered a harsh light, so how much light do you need? You might need an extra light source, such as a ring light, to make the lighting in your video more even.
How can I make my videos stand out on social media?
Make sure that any video you take is posted on the appropriate channels. Share your video on all your social media accounts, and include hashtags related to your content and trending keywords. These hashtags and keywords will help you find people who might enjoy your content. Take a few good still shots using your camera to create an exciting thumbnail that people will want to click on.
What additional equipment do I need besides a camera and mic?
The most common equipment you will need is extra lighting sources, such as a ring light. You will need memory cards and possibly external hard drives, as raw video footage takes up a lot of memory space. You might also need a tripod to set up your camera to shoot yourself and minimize shaky footage. Ensure your camera or phone also has spare batteries or a portable charger so you don’t run out of battery while filming.