Generally, many people think Facebook ads are a walk in the park. In fact, they can be quite easy for people with enough knowledge about them. However, while you can get some quick traffic relatively easy with them, improving your conversion rates is a different matter.
If you’re looking for the best way to reach potential customers, you should consider Facebook for lead generation. The estimated 2 billion people who use Facebook translate to a massive market for big, small and medium enterprises. With Meta’s targeted advertising platform, you will gain access to an audience that shows actual interest in your offer. You can bring them to your site by crafting high-converting Facebook ads.
If you are a digital marketer, or a business owner who wants to advertise on Facebook by yourself, you should know how important Facebook ad creatives are to the performance of your campaigns. When crafting your ad creative, you must include different headlines, images, text and call-to-action options for different placements across different devices.
What are the steps to achieving optimal results with Facebook ad creative? How to create Facebook ads that convert? The proven methods to maximize high converting Facebook ads? This article provides various answers to these and other questions.
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Use less than 20% text.
Every year, people’s attention span keeps getting shorter. No one wants to scroll for long minutes before they arrive at the necessary information. Instead, people want to skim or scan through materials. Thus, it is essential to keep your ad copy simple and short.
Facebook ad creatives that use less than 20% text are more effective than those with a higher text percentage. The idea behind this is that ads with less text are more visually appealing and, therefore, more likely to capture users’ attention.
Furthermore, ads with less text are less likely to be flagged as spam. This is why Facebook recommends that marketers use as little text as possible in their ad creatives.
However, it is important to understand that the overall quality of the ad matters greatly when determining its effectiveness of the ad. So while using less text may improve your chances of seeing your ad, it’s also important to ensure that it is well-designed and relevant to your target audience.
Make Use of Storytelling.
Storytelling is a key way to connect with your audience. Facebook has a Quality ranking system that thrives on the actions of the users reading or watching your story (ad). It is very important to consider the story arc to create a strong plot. There are two major styles; the linear story arc and the non-linear story arc. If you ever tried fiction writing, you’ll feel right at home here.
In a linear story arc, the start of the ad should introduce the audience to the current situation, leading to a conflict that will eventually be resolved. The middle of the ad should contain obstacles that make resolving the conflict more difficult, and the end should conclude the story with all conflicts resolved. This structure is known as a linear story arc.
On the other hand, non-linear story arcs may start with the big idea and then provide more information or explanation as the story progresses.
It has been discovered that the linear story arc enables you to maintain the key message of your ad while emphasizing the humor, value proposition, climax or call-to-action in a more engaging way.
Therefore, incorporating these principles into your Facebook Ads management and creation can give you some amazing results.
Branding
When creating Facebook ads, including some branding for maximum results is good. This can be as simple as having your company logo or using your brand colors in the ad creative. Doing this can help establish the brand and make it more recognizable to people who are already familiar with you. For example, the first way you’ll recognize an ad from Facebook is probably because the Facebook ad logo is present.
However, only include branding in your ads if it will genuinely help the ad. Don’t force it if it doesn’t make sense. Eventually, what you want to achieve is an effective ad that will reach your target audience.
Optimize for no-sound users
It is important to understand that your audience, though targeted, can also be diverse. There’s a high chance that some of them might be browsing with their sound off.
Regarding Facebook ads, there is no doubt that great audio can make a major difference. However, you must also ensure that your ad makes sense without sound. This can be achieved by including subtitles.
Even if your audience is tuning out the sound, subtitles might help them follow along. Also, Facebook users are more inclined to watch videos without sound than with it. Therefore, you must add subtitles to your Facebook advertisements.
By implementing this tip, you can ensure that your Facebook ads are effective, regardless of whether viewers watch with the sound on or off.
Call to action
We discussed linear story arcs earlier. Like a good story has a beginning, middle, and end, so should your call to action (CTA). A CTA is essential for giving your audience direction, helping to guide them through your sales funnel, and making them take the required action.
While it is true that there are many different ways to craft a call to action, there are some proven tips that have consistently worked over time in crafting strong CTAs. First, they are clear and succinct, making it readily plain what the next step is. Second, they speak in an aggressive manner that motivates action. Phrases like “Purchase now,” “Sign up here,” and “Try for free” are all classic examples of active CTAs.
Lastly, effective CTAs are prominently displayed, integrated into the text, or displayed as a button on the platform. Use a CTA that checks off all of these boxes if you want to get the most out of your marketing efforts.
In conclusion, this article has offered five simple steps to creating high-converting Facebook ad creatives. All you need to do is put these principles into practice and watch your conversion rate skyrocket. For further inquiries, feel free to contact us anytime.
