TikTok is a savvy content creation platform where people share informative and insightful information on different niches. Over billions of users are jumping on the TikTok platform and are shining on it. For brands, it serves as a critical marketing tool. With the best TikTok strategies, you shall reach higher heights. You can use Trollishly and engage more with your audience.
Also, the app is known as a top advertising platform. The app offers opportunities for advertisers to make the best out of it. Advertisers shall also try out different ads like top-view, in-feed, and spark ads. As it is a video-sharing platform, creating strong video ad content is possible. So with TikTok, you shall experiment and see which type of ad would perform better on the platform. Continue reading the article to leverage the TikTok ads for brands.
6 Tips for Creating High-Performing TikTok Ads
- Take Inspiration from the TikTok
You shall take inspiration from the app itself. Scroll on the for you page for more ideas. These ads would be found in between the videos. It is only for a short period, i.e., around 5 to 15 seconds. Within that time, the advertisers have to grab the attention of millions of people. So it is essential to take more research time and decide on the contents.
- Content Development
Here content denotes both the video and audio content. Although you take inspiration from the app, the ads should be more varied than regular TikTok videos. You cannot copy the same concept and create a video that is more similar to the original one. So for ads, you have to brainstorm your mind for better content.
- Quality Video
When it comes to high-performing, even the videos also need to be high quality, i.e., high definition. So record the video without any noise disturbances and with the required natural lighting. Only then would the video be evident on the platform. Some recommended resolutions and aspect ratios are available for high-quality video ads on TikTok. So follow the same to get the desired results. Always remember quality is more important than quantity. Moreover, try to shoot your ads in a vertical position, where you shall gain more engagement.
- Using Sounds
Similar to the videos and content, the sounds of the ads are also an essential factor in making it high-performing. To get the best music for your videos, you shall bring it from the music library, even if you want to give voiceovers or keep the original sound for the videos. You can explain the video through voiceovers. In addition, you should use text to speech feature so that what you type will be changed as the speech. Yeah, it is quite a helpful feature. Also, make sure the sound you use matches your content’s tone.
- Choose the Best Hashtags
To make your ads high-performing, hashtags play a significant role. You need to follow a specific hashtag strategy to strengthen your ad reach. It would be best if you use the right mix of hashtags. Hashtags will help you with more discoverability. If your ads want to get more likes, shares, comments, and views, you have to choose the best hashtag.
- Call to Action
A call to action drives the users to watch your ad. Some call-to-action words are, learn more, shop now, sign up, contact us, and book now. Suppose you have these C.T.A. buttons on your ads. Then the audience would find it easier to learn more about your brand. Through the C.T.A. button, you shall generate more leads quickly.
Best-Performing TikTok Ads
- Pura Vida
It is one of the jewelry brands where the ad is based on unboxing jewelry. The ad shows how the product will look on to the customers. As it is a user-generated ad, it hits many targets. Thus the conversion rates are higher, and bounce rates are less. If you want to create high-performing ads, you shall buy tiktok likes and boost your fame instantly.
- E.L.F. Cosmetics
The e.l.f ad is where you shall reach and convert relevant audiences on the TikTok platform. The video will showcase the cosmetics products and tell more about the brand’s personality. The ads are organic and polished, so the branding is clearly visible on the platform. It also increases brand awareness and recognition.
- Wet N Wild
This brand creates a branded hashtag challenge which is denoted as the #BiggerIsBetter challenge. Wet N wild strategy is a custom sound, partnerships, and top-view ads. With each of these ads, you shall get a massive reach. So if this strategy suits your brand, you shall try to experiment and check out the results. Even if you are an advertiser, you shall try using Trollishly and shall reap better results.
Asos is a fashion retailer where ads increase engagement. The brand campaign includes hashtag challenges and then clickable branded effects. So that the users would show their favorite outfits. As most of the users participated in the campaign, more U.G.C. content was available.
This brand has utilized in-feed ads and got more new audiences. It also got more U.G.C. content from the audience. Most of the brand ads are simple, creative, and entertaining. There was a perfect balance between the fun and product info. Invisalign ads naturally connect the customers.
The article is quite informative and would provide excellent value to the brand. With proper research, you shall make high-performing ads more efficiently. On the whole, TikTok would be the best platform to run ads. In addition, you shall track the data on the app. If your ads are performing poorly also, you shall make them suitable by improving their value. You can remove the underperforming tactic and replace them with good ones. If you find the article more interesting, then you shall leave your comments below. Thanks for reading!