Trade shows are a ton of work. Participants expend massive amounts of time, energy, and money because of the incredible returns possible. They must create a unique marketing strategy to generate leads and come up with a fabulous trade show booth design. The booth design directly impacts the success of the event for each participating company. It must be fun, unique, and unforgettable while still being clean, attractive, and functional.
A great trade show booth design will help drive qualified leads. It will attract trade show attendees that convert into paying customers and expand network connections. The trade show booth is almost as important as the convention itself. For help with an incredible trade show booth design or rental, contact DisplayCraft to take your experience to the next level.
Not all generations have embraced sustainability like the current one. Earth-friendly project ideas stand out and get remembered. A live wall is a great idea to garner attention and draw a crowd. It lets attendees know that your company embraces eco-friendly solutions.
Virtual Reality Demonstrations
If you can put together a virtual reality experience that directly corresponds to your company’s product or service, it’s always a winner at trade shows. Attendees love participating in virtual reality demonstrations. It’s important that the experience is demonstrated in a way that ensures the guests will remember your company and not just the virtual reality experience itself.
Incorporate 3D Projection
Incorporating 3D projection is a fabulous way to utilize floor space without purchasing or renting additional accessories. It can also help you save money on graphics without sacrificing advertising. You can incorporate 3D projections for furniture, background, accessories, or graphics to improve your trade show booth design.
Utilize the Space Above Your Booth
Utilizing the space above your booth is a fantastic way to improve your booth’s design. Floating signs, 3D projections, and inflatables can help you utilize the valuable space above your booth and draw attention to your display. Not only will it help people find your booth, but they will use it as a location marker for the entire event.
Use Giant Objects
Giant objects are always a huge hit at trade shows. If you’re displaying a new app, guests will enjoy playing it on an oversized phone. No matter what the object is, gigantism garners attention and makes trade shows fun. If you can incorporate a live mascot, even better. Oversized objects and live mascots tend to attract crowds at these events, and you can use that to your advantage.
Great Trade Show Booth Design Ideas
There are lots of trade show booth design ideas that can help your company stand out from the crowd and attract qualified leads that make attendance worth it. Whether you are incorporating oversized objects, 3D projections, or a live wall, the right design ideas can help drive conversions. Don’t forget to utilize the space above your booth if possible and lay out your design before the event. It’s the best way to get your business in front of a new audience and convert them into paying customers.